InfoSum Beacons: Lighting the way toward a new era of collaborative intelligence

Businesses today face the complex task of maximizing the value of their data and the intelligence locked within it, amidst evolving privacy regulations and the rapid growth of AI. Traditional data collaboration models require data to be shared, centralized and commingled; introducing unnecessary risks and inefficiencies. This approach no longer meets the needs of modern businesses, highlighting a gap in the market for more robust solutions. This is where Beacons, InfoSum’s latest technology innovation, comes in. 

The landscape of data collaboration is rapidly changing. Businesses are increasingly seeking solutions that move beyond basic identity-based marketing, which has long relied on cookies, device IDs and hashed emails, toward more sophisticated, AI-powered strategies. These solutions need to be efficient, scalable, and user-friendly, all while driving strong performance and protecting privacy. 

A refined approach to trust and intelligence 

Beacons are a significant enhancement to InfoSum’s core infrastructure, making data collaboration across companies and clouds even simpler and more powerful. For the first time, our AI-ready collaboration technology can be deployed directly within a client's own cloud environment. By bringing the technology to the data, rather than the data to the technology, Beacons reinforce our established method of enabling data collaboration without requiring data movement – a non-negotiable in the current data landscape. 

Through its integration into WPP Open, Beacons enable clients to train custom Open Intelligence models. This capability helps businesses leverage AI-led data solutions and unlock predictive intelligence that their competitors can’t access, all while maintaining full control over their data and prioritizing their customers’ privacy.  

Beacons can be deployed within major cloud providers including Amazon Web Services (AWS), Google Cloud, and Microsoft Azure. Stay tuned for more cloud announcements soon! This connectivity helps ensure personal data remains secure in its original location, supporting more efficient, intelligent, and secure collaboration across various data formats and partner networks. 

Enhancing collaborative value 

The benefits delivered by Beacons provide a solid foundation for modern data strategies: 

• Collaboration without moving data: Unlike traditional methods that often require data transfer, Beacons enable organizations to work with data right where it is. This removes the complexities and risks associated with data copying or centralization, giving businesses complete control across all their partners, clouds, and regions. 

• AI-ready intelligence: Beacons go beyond simple identity matching. They use advanced techniques to uncover richer insights and make more connections. This helps businesses adapt quickly to changing customer behavior, all without exposing raw, sensitive data. 

• Real-time collaboration at scale: Beacons are built for efficient, multi-party collaborations, no matter the size. You get continuous, real-time updates, enabling insights that reflect real-world behaviors and move past the delays of traditional batch reports.  

• Cloud and format integration: Beacons are designed for seamless integration into existing systems through powerful connections (APIs). You can collaborate on data in any format – from images and video to text – using straightforward tools that don't require specialized skills.  

InfoSum’s mission has always been to put privacy and control into the hands of data owners, while enabling them to unlock more value from their data than ever before. Beacons carry that mission forward into a new era that honors the trust of data owners, unleashes the potential of AI, and unlocks collaboration on a whole new scale.