How Pringles stacked engagement using dynamic creative optimization
Pringles wanted to implement a comprehensive awareness campaign to amplify the reach and impact among its consumers. The campaign needed to resonate with distinct audience segments identified based on their behavior, lifestyle and demographic characteristics.
We developed a creative strategy that used Dynamic SONA (social native) carousel, enabling ad messages to be customized based on the specific interests and behaviors of specific shopper personas.
foster a more meaningful and relevant connection with our target audience.
the interactive nature of social media platforms like Facebook, thereby encouraging engagement.
The deployment of the SONA DCO (dynamic creative optimization) strategy not only amplified the campaign but also fortified Pringle's digital presence and increased the likelihood of converting users into potential customers. This was a pioneering and effective strategy to elevate our performance.
Implementing the SONA DCO and Shopper Persona strategy resulted in a notable rise in Click-Through Rate (CTR) to 2% and campaign viewability to 75%, alongside a significant decrease in Cost Per Click.
This is a marked improvement from March's figures of 0.3% CTR and 55% viewability using the traditional SONA format.
6.7x
Increase in click through rate
36%
Rise in viewability
78%
Decrease in cost per click
