We turned an ordinary receipt-based promotion into a campaign that excited a young target audience and delivered on its objectives. How? Through meaningful rewards and playful execution across the website and all communications.
Even the biggest classics can be turned into gold. When the client asked us to repeat the tried-and-tested “Send your receipt and win” competition, we saw an opportunity. Instead of just repeating old methods, we changed them. The result? A campaign that captivated and engaged our target audience of young people (aged 18–35) who love traveling and having fun.
We focused on two key areas:
1. We chose prizes that made sense for the target audience
Generic prizes that are neither exciting nor offensive were replaced with experiences: gift vouchers for getaways from Amazing Places and tickets to concerts and cultural events. This not only increased the attractiveness of the competition but also sent a clear signal: “We understand you and know what you love.”
2. We added a fun element that broke the monotony
Forms can be a necessary evil. So, we added a simple but addictive mini-game to the website, where “the Mentos flavor exploded.” It kept users entertained, made them spend more time on the website, and associated the brand with positive emotions.
We also gave the website a fresh, playful, and modern design.
So, how did our approach work in practice? The numbers speak for themselves. A total of 1,322 unique participants joined the competition, generating 5,501 registrations. But the real success lies in the average: each participant registered over 4 receipts on average.
Not only did we manage to catch their attention, but we also succeeded in motivating repeated purchases. What started as a simple receipt competition turned into an effective way to build customer loyalty.
Here are some additional data highlights:
Total unique participants: 1,322
Total number of receipts uploaded: 5,501
Average number of receipts per participant: 4.16
Average time spent on the website (and with the brand):
CZ: 2:21
SK: 3:12
Unique website visitors during a month:
CZ: ~1,700
SK: ~1,200
45.6 % of website visitors uploaded a receipt.
