Bohus chooses WPP Media and Wavemaker!

After more than a decade with the same partner, the furniture and interior chain Bohus is making a strategic shift! They are switching media agencies from Dentsu to WPP Media and Wavemaker.

Following an extensive process, the furniture and interior chain Bohus has decided to change its media agency. The choice fell on WPP Media and Wavemaker, which will take over responsibility for the chain's media buying and strategy from the new year in 2026.

Bohus' Marketing Director, Janicke Ruud Nielsen, states that the change is strategically anchored in the company's ongoing journey. "We have had a good and long-standing collaboration with Dentsu, but now the time was right for a change. Over time, we have been impressed by Wavemaker's expertise, tools, and technological approach. They have shown a solid understanding of our position and our future ambitions," says Ruud Nielsen.

Bohus is a nationwide furniture and interior chain consisting of approximately 70 stores from north to south. In recent years, Bohus has strengthened its position in a competitive market, including a victory in the Norwegian Customer Barometer in 2025. From January 1, 2026, the chain will transition to pure chain operation, a change that opens up new opportunities.

"Bohus stands strong, but competition is constantly getting tougher. The new operating model requires us to be even more focused and efficient. We are convinced that Wavemaker and WPP Media are the right partners to help us capitalize on the opportunities ahead and secure further growth," Ruud Nielsen elaborates.

At WPP and Wavemaker, there is great joy in welcoming Bohus to their client list. "We are incredibly proud and humble that Bohus has chosen us. Bohus is a strong brand with an impressive history, and we look forward to contributing to its next growth chapters," says Cathrine Hagen, CEO of WPP Media. She continues: "With our technology platform WPP Open, advanced AI tools, and a team passionate about the brand, we are confident that together we will deliver the results Bohus is looking for."