WPP Media clients win 17 awards at the M&M Global Awards 2025

WPP Media’s clients have secured eight Golds and nine Highly Commended prizes at the M&M Global Awards at a ceremony in London on 9 October 2025.

12 campaigns from 9 markets across 9 different brands were recognised as best-in-class by the awards jury. 

Vaseline Verified, which turned viral hacks into scientifically-proven truths and empowered consumers with reliable information, won Gold in both the Best Response Campaign and Best Campaign for Pharma, Well-Being and Healthcare categories.

Dove’s Real Beauty Redefined for the AI Era which transformed millions of women’s Pinterest search experiences and set a new standard for responsible AI-driven content picked up two Golds in the Best Campaign led by Digital and Best Inclusive Campaign categories.

Work for LALIGA in Spain – LALIGA against hate – to combat online hate messages was also highly successful, picking up a Gold in the Best Campaign for Entertainment, Media and Sport category as well as a Highly Commended for the Best Campaign Led by Data prize.  

The Bournvita Vitamin Dravid campaign which delivered personalised cricket coaching from a sporting legend through AI, pulled off a similar double, winning Gold for Best Campaign Led by Technology and a Highly Commended in Best Campaign Led by Talent.

Other Golds included Get Almost Almost Anything, Maybe Even Andy for Uber Eats in Australia which won in Best Integrated, and Polish Retailer Delikatesy Centrum topped the ROI Award category with Low Prices Have No Owners. 

These wins build on a remarkable year for WPP Media and its clients at global industry awards, where we have topped every major ranking since January and won the Media Lions Grand Prix in Cannes for Dove’s Real Beauty Redefined for the AI Era.

“These awards are a testament to the powerful collaboration we have with our clients in creating new ways to drive business in an increasingly dynamic landscape. They showcase our collective ability to harness data-driven insights and new technology, to not just navigate change but unlock new opportunities for growth," said Adam Gerhart, Global Chief Client Officer at WPP Media.