Strengthening Retail Media in Korea: Our New Partnership with Olive Young

We’re pleased to announce a new partnership between WPP Media and CJ Olive Young, Korea’s leading health and beauty retailer, marking an important step in expanding our retail media capabilities in Asia.

Through this partnership, WPP Media has been appointed as one of Olive Young’s official Cooperative Advertising Partner Agencies, supporting the retailer’s ambition to scale its retail media offering and deliver greater value to brands on its platform.

Retail media continues to be one of the fastest-growing channels in digital advertising, and Korea is no exception. According to Statista, the Korean retail media network market is projected to reach approximately KRW 5.8 trillion by 2025, and is expected to grow at a CAGR of 10.46% to around KRW 9.57 trillion by 2030, with average per capita advertising spend surpassing KRW 140,000. This acceleration reflects the rising importance of retail platforms as a key environment where brands can influence consumers at the final stage of their purchase journey.

As Olive Young looks to strengthen both its onsite and offsite ad products—including Meta Collaborative Ads and Kakao Collaborative Ads—our teams will provide consulting and performance strategy to help partner brands maximize impact and measure performance more effectively.

“Retail media is a powerful channel where brands can exert direct influence across the full consumer purchase journey,” said Younhwa Hwang, Director at WPP Media Korea. “Leveraging our industry-leading retail media expertise and global brand-building capabilities, we aim to drive both sales and brand value growth for Olive Young’s partner brands.”

At WPP Media, we’ve built a strong foundation in retail media planning and optimization, combining full-funnel marketing capabilities—from brand building to performance—with our data-driven approach to commerce. This partnership not only validates our specialization in the space but also strengthens our ability to connect global brands to consumers through innovative, commerce-led strategies.

With Olive Young today—and similar collaborations on the horizon—we’re continuing to shape the future of retail media in Korea and across Asia.