WPP Media clients dominate Smarties X Global 2025 shortlist

25 client brands recognised across 64 shortlists at this year’s awards show 

WPP Media’s clients have secured 64 shortlists at the Smarties X Global 2025 awards.

The nominations demonstrate the power of WPP Media’s partnership with its clients, as well as its tech, teams and processes to deliver greater innovation and better business performance for client brands.

Shortlisted clients included global and local brands - from AXA, Grab, The Coca-Cola Company, Unilever, to Delikatesy Centrum in Poland, LALIGA in Spain, Master Kong in China, UltraTech Cement in India, and many more. 

In total, 25 client brands across 14 markets have been recognised.

The Smarties X Global Awards are run by the Marketing + Media Alliance, which represents marketers, tech providers, sellers and agencies and are designed to recognise ideas that resonate.