WPP Media Türkiye Has Become The Media Planning and Buying Partner of Gratis!

With nearly 750 stores across 81 provinces and over 10,000 employees, Turkey’s leading personal care retailer Gratis is entering a new era in its marketing and communication strategy. All media planning and buying processes in Turkey have been entrusted to WPP Media Türkiye.

This partnership aims to strengthen Gratis’ position in a rapidly evolving digital landscape by leveraging data-driven insights, advanced technologies, and AI-powered optimization. By combining Gratis’ extensive retail network and strong customer loyalty with WPP Media Türkiye’s strategic planning and micro-targeting capabilities, the brand seeks to maximize media investment efficiency, enhance performance transparency, and deliver more personalized and impactful customer experiences.

The collaboration signals Gratis’ ambition to stand out not only through its products, but also through its communication strategy.