4 articles
This Year Next Year
View our global advertising forecast to understand how your brand can navigate the ever changing global advertising landscape.
WPP Media Global Advertising Forecast: Global ad revenue set to reach $1.14 trillion
10th Dec 2025
Our latest This Year Next Year report modernizes how ad revenue is classified and examines the impact of AI acceleration and shifting advertiser dynamics in the 2025 Mid‑Year Global Advertising Forecast. The outlook reflects resilience amid global uncertainty, revising 2025 growth to 6.0% and projecting $1.08 trillion in ad revenue, with steady expansion continuing into 2026 and beyond.
10th Jun 2025Explore how consumer behaviour has evolved over time through WPP Media’s annual trend reports, from 2016 to 2024.
14th Jan 2025