WPP Media clients shine at Adweek’s 2025 Media Plan of the Year Awards

WPP Media is proud to celebrate their clients’ dominance at the Adweek 2025 Media Plan of the Year Awards. The annual awards honor the most creative, innovative, and effective media strategies that are pushing the industry forward.

Collectively, WPP Media clients won almost half of all the categories, with seven trophies handed out to the likes of Unilever and Google for campaigns such as Real Beauty Redefined for the AI Era and 50 States 50 Stories.

The winning campaigns showcase our network’s deep understanding of culture, pioneering use of technology, and unwavering focus on driving tangible results for our clients. The breadth of categories won – including AI, cause marketing and branded content - demonstrates the dynamic capabilities across our agency brands.

The awarded campaigns are:

• Best Use of AI/Machine Learning, Dove, Real Beauty Redefined for the AI Era - Mindshare USA

• Best Use of Branded Content/Entertainment Over $2 Million, Google Workspace, 50 States 50 Stories - EssenceMediacom USA

• Best Cause Marketing Campaign Over $1 Million, Foundation to Combat Antisemitism, #TimeOutAgainstHate - Mindshare USA

• Best Use of Streaming Media/OTT, Domino's, Emergency Pizza 2.0 - Mindshare USA

• Best Use of Branded Content/Entertainment ($1 Million-$2 Million), Ford, Baby Bronco - Mindshare USA

• Best Use of Branded Content/Entertainment Less Than $500,000, Total Campaign Less Than $500,000, Sheba, Gravy Race - EssenceMediacom USA

• Best Use of Branded Content/Entertainment ($500,000-$1 Million), Cesar x TripAdvisor, Dog-Friendly Travel - EssenceMediacom USA

Read more about these winning campaigns on here ↗