Growth, delivered - see some cases

The campaign featuring the integration of a 3D screen with a physical vending machine positively provoked Danes by breaking the conventional boundaries of media engagement, enticing consumers to experience Coca-Cola Zero in a novel and unexpected way and fostering a positive and memorable association with the brand.

Through our positive provocation, we challenged Waoo, an internet service provider, to encourage their audience to disconnect from the internet.

In a world where AI threatens to distort beauty even further, Dove took a stand to #KeepBeautyReal. With a bold multichannel campaign rooted in authenticity, the brand empowered women to reclaim self-esteem and challenged the narrow ideals that continue to dominate media.

By turning Stockholm’s waterfront into a live gaming arena, PlayStation brought its brand promise to life — showing that play truly has no limits. The activation fused innovation, interactivity, and iconic symbolism to create an unforgettable experience that sparked excitement, engagement, and PS5 desire.

By meeting young people on their own terms — with raw storytelling and emotional authenticity — Ruset (The Rush) became Sweden’s first drama series on TikTok. The campaign reframed alcohol norms through entertainment, empowering a generation to make more conscious choices while proving that public health messaging can be both relevant and culturally resonant.

An honest and enlightening challenge to beauty standards and taboos — Life under the arm made the armpit something to talk about with pride. The campaign empowered women through authenticity, knowledge, and the courage to show their bodies as they truly are.