Introducing Made Together: A Conversation with The Trade Desk’s Jeff Green

The best work in this industry is always made together. This series celebrates partnership, ideas, innovation and the conversations driving what comes next. 

Today we’re sharing the first episode in a new content series we’re calling Made Together.  

Made Together will feature WPP Media leaders in candid conversation with key players in media, data, and advertising about the crucial role partnerships play in driving industry innovation and creating growth for the world’s most consequential brands.  

We’re entering a new golden age for marketing, where every element of the media mix is becoming more connected, more intelligent, and more accountable for driving business outcomes. But that potential can only be fully realized when organizations work together - partnering openly, ambitiously, and with skin in the game.  

Because we believe nothing truly impactful gets built alone, in Made Together, we’ll explore what’s working, what we're building, and what genuine collaboration looks like with leaders at key partner companies from across the ecosystem.  

In our first episode, WPP Media CEO Brian Lesser sits down with Jeff Green, Founder and CEO of The Trade Desk. Their conversation covers The Trade Desk’s commitment to agencies and buyers; the evolution of programmatic; and why integrated, holistic media planning is essential to creating better outcomes. 

They also explore why agency expertise, interoperable data and outcome-focused measurement will define the next era of data-driven advertising. 

Stay tuned for more episodes on YouTube, Spotify, or your preferred podcast provider and check out our other podcasts: Media Intelligence and This Year Next Year.