Maersk Appoints WPP Media as Global Partner

WPP Media has been appointed as Maersk’s new strategic partner and will manage the company’s marketing activities in 130 countries from a central hub in Copenhagen.  

The partnership marks an important step in the development of Maersk’s global marketing efforts and highlights WPP Media’s ability to combine international reach with a deep understanding of local marketing needs. For Maersk, the collaboration signals a new chapter with a strong focus on agility, innovation, and data-driven efficiency.  

At the core of the partnership is WPP’s AI-driven platform, Open, and Open Media Studio (OMS) which, together with WPP Media’s international network and expertise, will support Maersk’s strategic goals.  

The platform provides Maersk with complete visibility and actionable insights, giving the company full control over its marketing investments. Together with WPP Media, Maersk will further develop and optimize its global marketing approach.  

For WPP Media, the partnership represents a significant development in the Nordic region and strengthens the group’s position as an integrated partner with strong capabilities in data, technology, and strategic advisory.  

“Managing a global brand at scale requires more than operational excellence - it demands strategic clarity, agility, and a partner who understands the nuances of our ambition. WPP Media’s platform and approach align with Maersk’s vision to position marketing as a driver of commercial growth and transformation. Their ability to balance global consistency with local relevance, while offering transparency and actionable insights, makes them a natural fit for our next chapter. We look forward to building a partnership that not only supports our marketing engine but also accelerates our journey as the Global Integrator." says Rasmus Rudnik Hansen, Head of Marketing Media Global at Maersk.  

“At WPP Media, we are excited and proud of the new global partnership with Maersk. Our strength lies in combining data insights with innovative digital solutions, which is key to supporting Maersk’s ambitions,” says Tina Gretlund, CEO of WPP Media's EssenceMediacom agency brand in Denmark, who will lead the dedicated global team. “We are very proud of the trust Maersk has placed in us, and we look forward to helping them realize their global marketing ambitions. They will hold an important place in our Nordic portfolio, where we manage global campaigns and marketing activities with a strong local foundation out of Copenhagen.”  

The partnership will be coordinated from a central hub in Copenhagen, supporting Maersk’s marketing activities across 130 countries within five regions: North America, Latin America, Europe, IMEA, and APAC.  

The collaboration officially begins this month.