Decoding Cannes Lions ’25 in the Strategist’s Angle

The standout creative works from Cannes Lions 2025 were re-evaluated by our strategy team with future-shaping insights. The comprehensive playing field, prepared as a result of these analyses, was interpreted through in-depth examination from both a sociological and strategic perspective.

The report covered the following topics: The Human Touch in the Age of AI, Bold Creativity Begins Where the Comfort Zone Ends, Decoding and Rewriting Cultural Codes, From Crowd to Allyship, and Radical Authenticity.