Explore previous reports (2017–2024)
For well over a decade our bi-annual series This Year Next Year has explored how people discover, evaluate and choose brands in an increasingly complex media landscape. Each report reflects a moment in time — from the rise of digital ecosystems and platform dominance, through to the growing importance of data, personalisation and connected experiences.
Together, these studies provide a longitudinal view of how consumer expectations have shifted, how channels have converged, and how brands must continually adapt — moving from channel-centric planning to more integrated, experience-led approaches. While each edition focuses on the challenges of its time, the collection reveals a consistent theme: the need to balance scale, relevance and trust in order to influence decisions effectively.