In a market dominated by price-driven competition, we helped Storytel create a campaign that built true emotional connection. By combining the power of storytelling with Sweden’s love of football, we crafted a brand experience that inspired, engaged, and delivered measurable results.
Storytel sought to differentiate itself in a crowded audio/e-book market, moving beyond price wars to build positive brand associations and customer loyalty. They recognized the immense popularity of football in Sweden and the inspiring stories of the succesful Women's National Team players.
Partnering with the Swedish Football Association's Women's team, we created the "Everyone Has a Story" campaign. This initiative showcased the journeys of three national team players through intimate interviews, highlighting their dreams, struggles, and triumphs. The campaign also featured young female players and their stories and dreams of becoming a pro footballer.
The campaign resonated strongly with the target audience, achieving a 29% brand lift in positive perception among those exposed to it. Brand love saw a staggering 284% increase, while "like" scores rose by 86%. Furthermore, purchase consideration increased by 66%, and display ad click-through rates soared by 78%, demonstrating the campaign's effectiveness in driving both brand affinity and business results.
