Weetabix

The core challenge was to effectively convey KFC’s brand message within a highly competitive and attention-intensive media environment, to achieve a sustained impact. The objective was to strengthen brand perception and deepen target-audience engagement by leveraging innovative strategies and creating meaningful touchpoints. 

The incremental Geo analysis showed a 1.8% sales uplift at Tesco and a 1.6% uplift at Sainsbury’s, generating almost £200K incremental sales across both. This demonstrated the effectiveness of ATV in driving sales and justified continued investment, setting up a methodology for future campaign optimization.