AI Powered Intelligence

Antiquated, legacy big database solutions were great for their time, they told us who consumers are, what they watch, who they live with, what they buy, etc. These legacy solutions train their AI tools on their own limited ID data and then attempt to match platforms' data, leaving users reliant on imperfect match rates, siloed data, and coverage that is limited to the US and a few other markets. Pretty basic stuff, right? 

Even more, these ID-based solutions can’t keep pace with today’s fragmented media landscape, evolving privacy regulations, and changing consumer behavior. They rely on deterministic stitching to build profiles, producing narrower views, lower accuracy, and diminishing returns – ultimately limiting brands’ ability to compete and grow. 

We thought, “What if Brands could create a form of intelligence beyond identity?” Instead of being restricted to ID-only solutions, what if we were able to bring in all kinds of data – your data, WPP data, data from partners like Meta, TikTok, Google, including ID... You name it!

AI featuring ID – the remix 

Today’s audiences move at the speed of behavior, and marketers must move with them – to drive faster, richer and more actionable marketing intelligence about more people and across more channels globally. Traditional data and identity platforms weren’t built for an AI-driven world. As AI evolves rapidly, these outdated solutions fail to adapt, slowing down decision-making, stalling growth, and eroding competitive advantage.

Rather than collecting data, we propose looking towards AI-powered data solutions to connect data while also respecting privacy at its core. Think ethical data compilation; minimizing what's gathered, anonymizing when possible, and ensuring compliance with data privacy regulations. This approach prioritizes legal and ethical standards, allowing valuable insights while respecting individual privacy rights. 

Intelligence Beyond ID

Meet Open Intelligence, the world’s first Large Marketing Model: a bespoke, AI-driven knowledge graph pre-trained on trillions of data signals across a decentralized network of the world’s best data. From this foundational intelligence, bespoke marketing models are generated for every brand, are dynamically tailored to meet strategic goals and trained on first-party customer data, creating actionable, predictive intelligence. 

Think of it as having a crystal ball for your business - providing insights to every part of campaigns, across every channel, spotting patterns in data without the need to move or copy it, identifying missing pieces, and filling in the gaps. Essentially, it creates brand-new knowledge that's totally unique. 

And because this approach is trained on combined data, brands benefit from supercharged predictive intelligence and precision across campaigns. We're talking intelligence beyond just IDs.

Here's the game-changing stuff 

• Reach 5 billion people worldwide and learn from 100% of the data signal about those individuals - not limited by ID-based match rates - trillions of data signals, updated every minute.   

• Best-in-class predictive AI models using industry-first decentralized data collaboration technology.    

• Create intelligence across a vast network of 350+ data partners, generating trillions of signals to optimize audience campaigns and business performance at scale.   

• Collaborate safely with always-on privacy protections, giving you control over how, when, and where your data is leveraged to produce maximum performance.  

No data ever moves. Our AI-powered, privacy-forward data solution brings our models to your data, not your data to our models 

The Best Part? It keeps getting better 

It’s like a gift that keeps on giving. Every new insight becomes actionable intelligence, which fuels even more learning. It's a cycle of compounded intelligence that makes growth truly limitless.