MediaPost Names WPP Media Holding Company of the Year for Second Year in a Row

For the second year running, MediaPost has named WPP Media (formerly GroupM) as Media Holding Company of the Year. The recognition acknowledges our continued push to implement tangible changes for our industry that shape the next era of media where advertising works better for people everywhere.

“… [WPP Media] went well beyond transforming its own organization to actually impact the industry — as well as the world — at large,” MediaPost said in its announcement.

MediaPost has also named Mindshare its Agency of the Year for, notably, its ability to demonstrate innovation. One example of this innovative work includes Mindshare’s collaboration with IBM to create a free, open-source toolkit to help marketers check for bias in their campaigns.