Update on 2022 New Business Wins and Retention

For the second year running, COMvergence - the independent, international research bureau measuring the performance of major global ad and media agencies - has reported us as leading the industry in new business wins and retention.

In their report released today - COMvergence’s Global New Business Barometer FY 2022 - COMvergence assessed assessed our 2022 performance at $4.02 billion in new business wins and $3.02 billion in retentions. Among agency networks, Mindshare ranked second in new business wins and retentions and third in overall net new business value, according to COMvergence.

WPP Media won 23% of total reviewed media spend in 2022, the highest percentage among holding companies, according to COMvergence. We also ranked first in new business in some of the world’s largest economies, including Japan and India, two of the top 10 global advertising markets, according to our This Year Next Year 2022 Global End-of-Year Forecast.

The results reinforce the appeal of our transformation agenda, industry-leading performance capabilities and commitment to setting new standards for responsibility and sustainability in the industry with the industry’s most ambitious global marketers, even in a year marked by economic uncertainty.

*This announcement was originally announced and published by GroupM.