An integrated video campaign that turned fragmented channel activity into measurable brand performance
ASUS’ growing investments in Online Video (OLV) advertising were reaching their limits. The fragmented nature of the digital landscape led to isolated planning and optimization of OLV campaigns across different channels, such as programmatic and social platforms. This resulted in substantial inefficiencies, limited potential synergies, and led to suboptimal budget allocation. Our objective was to develop an integrated and effective OLV strategy to address these challenges.
Our solution was intelligent channel integration and AI-powered performance optimization.
through our Integrated Video solution and was strategically supplemented by Meta to maximize reach on relevant platforms.
the intelligent connection of our proprietary Media Optimizations AI with Meta AI. Through real-time data analysis, campaign parameters were dynamically adjusted and continuously optimized.
The campaign successfully maximized awareness and strengthened brand engagement through a strategic combination of Integrated Video as the primary channel and Meta as a supplementary channel. This holistic video approach achieved significant results, delivering a total of 1.3M completed video views and an overall VTR of 73.3%. This created synergies, drove maximum efficiency, and delivered an integrated video presence.
73.3%
View-through rate
1.3M
Completed views
