WPP Media's Wavemaker wins Bensons for Beds

WPP Media is delighted that Wavemaker has been appointed as media partner for Bensons for Beds following a competitive pitch, building on the agency’s strong track record working with leading British retail brands.

Wavemaker will lead strategy, planning, and media buying for the retailer who invests over £10m a year in media, including its upcoming winter sale activity. As part of the brief, Wavemaker will use its proven expertise in the retail sector to find new sources of growth for Bensons, developing media strategies that will give them competitive advantage in market versus their competition.  

Mark Slater, Chief Commercial Officer from Bensons for Beds said:

“As a trusted British brand with more than 70 years of heritage, we’re always looking for fresh ways to engage our customers while staying true to what makes Bensons for Beds special - the experience we give our customers. Wavemaker’s combination of retail and planning expertise together with  innovative media thinking makes them the perfect partner to help us tell our story and grow our brand in exciting new ways.”

Jon Stevens, President at Wavemaker in the UK, commented:

"We’re delighted to be partnering with Bensons for Beds.  They're a brilliant brand and a UK retail powerhouse we've long admired, facing some unique media challenges. We can't wait to get started to help grow their market share and ensure more people have a better night's sleep."

This latest news further underscores WPP’s ongoing momentum and sustained growth across its global network. It follows a series of significant new business wins and expanded remits with leading brands worldwide, including Reckitt, Mastercard, Electronic Arts and Heineken, where the company’s proprietary AI platform for marketing, WPP Open, was instrumental in securing these successes.