Global Billings Report Certifies WPP Media as World’s Leading Media Agency Group

COMvergence’s 2021 Full Year Global Billings Report, released today, has certified our role as the world’s leading media agency group. The independent and international research bureau assessed our 2021 billings total as $61.6 billion, — an increase of 15% over 2020 — 30% of global market share. Mindshare and MediaCom occupied two of the top three agency results, finishing the year second and third, respectively. 

Other findings included in COMvergence’s report include:

• APAC: WPP Media once again topped the rankings with over $21 billion in billings, a growth of more than 20% over 2020. Impressively, Mindshare, Wavemaker and MediaCom took the top three network agency spots, respectively. 

• EMEA: WPP Media continues to rank first with over $22 billion in billings, a growth over 2020 of more than 17%. MediaCom, Wavemaker and Mindshare each occupied a spot in the top five, finishing second, third and fifth respectively. 

• LATAM: WPP Media finished second in the rankings with $966 million in billings, nearly 17% growth over 2020. MediaCom finished fourth in total annual billings for the region. 

• NA: WPP Media rounded out an impressive 2021 by taking joint second place in the North American rankings with over $16 billion in billings, nearly 6% growth over 2020. Mindshare finished fourth in total annual billings for the year. 

WPP Media also continues to lead the industry-wide push into digital advertising. On average, digital media billings represented 43% of media agency networks’ billings in 2021, according to COMvergence, an increase from 39% in 2020 and 36% in 2019. But the total share of digital billings at Essence equaled 64%, the highest among Big 6 media agency networks, and for all WPP Media, digital accounted for 44% of total billings.