Meet us at BrightonSEO San Diego

Let's discuss what comes next in search, AI and digital marketing.

Join us in San Diego to explore the future of search, AI-powered marketing, audience intelligence, and digital performance. 

Whether you're looking to tackle evolving search behaviors, strengthen your content strategy, or unlock new growth opportunities, our experts would love to connect. 

Why We're at BrightonSEO

Helping brands navigate the future of search

The worlds of search, content, media and AI are converging.

At WPP Media, we help clients understand changing consumer behaviours, strengthen digital performance and unlock growth through connected marketing strategies.

BrightonSEO provides an opportunity to share ideas, discuss emerging trends and connect with marketers facing many of the same challenges.

Featured Session 

Never Waste a Good Crisis: How AI Panic Is Giving SEO a Seat at the C-Suite Table 

For years, SEOs have struggled to break out of technical silos and secure executive buy-in. Now, LLMs have CEOs asking big questions about the future of their marketing model. Learn how to translate the complex shift from keyword rankings to LLM optimization into strategic language senior leadership understands—and use this shift to unify search, social, PR, and brand strategy. 

Key Takeaways: 

• How to leverage executive AI anxiety to elevate search strategy to the C-suite. 

• Frameworks to translate LLM & generative search shifts into business metrics. 

• Strategies to break down silos between SEO, PR, social, and brand teams. 

Speaker: 

Chris Schweppe – Group Director, Client Strategy, WPP Media 

Why Meet With WPP Media? 

Search Is Changing. So Are Consumer & Machine Expectations. 

• Search is no longer just a text box—it is the intent layer for everything, spanning LLMs, social platforms, retail media, and traditional search engines. As the total search landscape expands from $270B to over $400B, brands must win twice: once with the humans who love your brand, and once with the AI agents deciding what to recommend. 

Meet with our Total Search specialists to discuss: 

• Generative & Search Optimization (GSO): Unifying traditional SEO and LLM optimization into a single discipline to build a "System of Influence" across owned sites, digital PR, and third-party platforms. 

• Total Search Strategy: Breaking down silos between paid search, organic SEO, social search (TikTok/YouTube), and commerce search to present a single, consistent brand presence. 

• Navigating the Zero-Click Reality: Measuring success beyond traditional CTR by tracking "Share of AI Overview," LLM citation rates, and brand sentiment within AI-generated responses. 

• Source-Worthiness & Web Architecture: Structuring your owned content and schema so AI models accurately interpret, cite, and summarize your brand as an authority. 

• AI Navigator & Audience Intelligence: Utilizing WPP Open tools like AI Navigator to pierce the "black box" of LLMs, map complex natural language queries, and target intent clusters in real time. 

Connect with our specialists

Members of our search, media, audience intelligence, data and AI teams will be attending throughout BrightonSEO San Diego.

Whether you're looking for practical guidance, strategic advice or fresh perspectives, we'd welcome the opportunity to meet.

Experts Attending:

Not got a ticket to BrightonSEO?