WPP Media assembles curated media inventory through private marketplaces operated within supply-side platforms. In doing so, WPP Media selects inventory from publishers and bundles it into a curated offering. WPP Media makes this curated inventory available not only to its own clients but also sells it to third parties – in particular to sales houses, publishers and managed-service providers (together referred to below as "Third Parties") who resell it as part of their own business.
In this context, WPP Media may act in two roles at the same time. On the one hand, our agencies plan and buy media on your behalf – including with Third Parties. On the other hand, WPP Media sells curated inventory to such Third Parties. If your agency recommends or books such a Third Party as part of media planning, the inventory you pay for may – alongside other inventory, but not exclusively – contain elements that originate from WPP Media's curated offering.
WPP Media has neither control over nor full transparency as to the end clients for whom, or the extent to which, these Third Parties actually use the curated inventory; the composition of what is delivered lies solely with the respective Third Party.
For assembling and providing the curated inventory, WPP Media retains a curation fee when paying the underlying media sources. This fee is included in the price charged by the respective Third Party and is not separately itemised to you, as WPP Media has no influence over how the Third Party composes its delivery. It constitutes remuneration that WPP Media earns in addition to the remuneration agreed with you. In all other respects, the invoice transparency provided to you corresponds to that of standard buys.
This information is updated as required. Any material changes occurring in the preceding twelve months will additionally be communicated to you in writing once a year.
As at: October/2026