Winter Olympics

The Growing Complexity Behind the Back-to-School Season. This national study reveals that Canadian parents are shifting from simple back-to-school preparation to active "educational management," navigating compounding financial, logistical, and systemic pressures. For brands, success in this high-pressure landscape requires offering simplicity and predictability to help parents reduce friction and make confident, low-risk purchasing decisions.

Market Consolidation and the Evolving Identity Landscape. As tightening Canadian privacy regulations and major industry moves like Publicis’s acquisition of LiveRamp reshape the market, this guide breaks down the critical implications of identity centralization for advertisers. It addresses key risks like vendor lock-in while highlighting decentralized alternatives, such as InfoSum's Data Clean Rooms, which allow brands to securely match audiences without exposing raw first-party data.

This WPP report explores the historic launch and commercial ecosystem of the Toronto Tempo, the WNBA's first Canadian franchise. It dissects how the team's rapid market growth, visionary ownership group, and community-first brand identity present a powerful, modern business opportunity. Highlighting record-breaking broadcast viewership, highly engaged youth and BIPOC fan demographics, and meaningful brand activations from partners like Sephora and CIBC, the report demonstrates how women’s professional sports have evolved from a trend into a major commercial category. Ultimately, it provides marketers with a strategic roadmap for authentic, purpose-driven audience engagement in the rapidly expanding sports landscape.