Challenge
SodaStream’s strategic push to sell more machines during its biggest sales period of the year hinged on engaging younger demographics (Style Seekers, Trendy Explorers, Wellness Optimizers) through acquisition, retention, and machine upgrades.
Rising media inflation, privacy changes, and a shift to awareness spending made connecting digital spend to offline sales essential. Traditional media strategies lacked the precision and agility to effectively reach potential customers, and optimize performance across all channels and measure impact on in-store sales.