Dove
Dove Real Beauty Redefined for the AI Era
Dove hacks the social media AI algorithm to showcase real beauty.
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Colgate
Colgate: Oral Health Movement
How Colgate Turned Everyday Habits into a Nationwide Oral Health Awakening
Sprite
Sprite: End of the day chill
How Sprite engineered an AI-led 'End of the day chill' refreshment ritual for Gen-Z
Dream11
Dream11: India’s New Local Language
How Dream11 Turned Sign Language into the Sound of Indian Cricket
Uber
Uber: #StandUpForSafety
Using Satire to Reframe Women’s Safety and Build Trust Among India’s Key Opinion Formers
Knorr
Knorr Korean Ramen × Squid Game | Dare to Slurp
Knorr turns ramen consumption into a culturally native gaming experience for Gen-Z
Amazon
When Amazon’s ‘Box to Beds’ Delivered Comfort Amidst the Chaos
How discoverability and cross-channel media turned empathy into access at Maha Kumbh Mela
