Cannes Lions 2024: A Celebration of Creativity and Excellence in Media

As Cannes Lions 2024 concludes, we reflect on an exceptional year of achievements that underscore our commitment to creativity, innovation, and client success.

Mindshare’s collaboration with Unilever earned them the Glass Lion Grand Prix, recognizing their impactful and creative approach to addressing gender inequality. This accolade stands as a testament to Mindshare’s ability to craft campaigns that resonate deeply and effect meaningful change.

In a demonstration of boundary-pushing creativity, Wavemaker’s work for DoorDash has been honored with a Titanium Lion. This recognition showcases Wavemaker’s capacity to deliver truly innovative campaigns that set new standards in the industry.

EssenceMediacom, as part of WPP’s Open X team, has been pivotal in leading Coca-Cola to its first-ever Brand of the Year award at Cannes Lions. This historic achievement is further underscored by EssenceMediacom’s Grand Prix win for their work with The Coca-Cola Company, highlighting the agency’s strategic expertise and creative excellence.

Collectively, our agencies amassed an impressive 90 Lions, marking a significant 53% increase in wins compared to the previous year. This remarkable growth reflects the talent, dedication, and creative power of our teams around the world.

As part of the WPP network, we are proud to have contributed to and share in the honor of WPP being named the Most Creative Company of the Year at Cannes Lions 2024. Our collectively achievement is a testament to the collaborative spirit and innovative thinking that defines our approach to media and our commitment to delivering outstanding results for our clients.