WPP Media Earns the 2026 TAG Recertification Seal 

WPP Media has achieved TAG recertification for 2026, reaffirming our commitment to operating to the highest standards of trust, safety, and transparency across digital advertising. Our recertification reflects the safeguards and processes we apply across our media investments to ensure clients run in high‑quality, brand‑safe environments. 

Digital advertising is navigating a more complex risk landscape, with increasingly sophisticated fraud tactics, AI‑driven spoofing, and new surfaces for brand interaction. Maintaining quality and reliability requires consistent standards that can scale across platforms and partners. As Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity at WPP Media, puts it: “Our responsibility is to ensure clean delivery environments and accurate, trustworthy data behind every impression. By reinforcing anti‑fraud defenses and maintaining high brand safety standards, we create more stable outcomes for clients and a clearer view of performance across the supply chain.” 

The Trustworthy Accountability Group (TAG) is the leading global initiative dedicated to fighting criminal activity and increasing transparency in digital advertising. Its seal signals that an organization operates to a rigorous bar across core areas of integrity and supply‑chain protection and is recognized by advertisers, agencies, publishers, and technology partners as a reliable indicator of strong governance and high standards. TAG’s certification programs span fraud prevention, malvertising controls, brand safety, and transparency, providing a structured framework for maintaining secure and accountable advertising environments as threats evolve. 

"When a company of WPP Media's scale and reach achieves both the TAG Brand Safety Certified and TAG Certified Against Fraud seals, the impact extends far beyond any single campaign or client relationship. WPP Media touches a significant share of global ad spend, which means its commitment to TAG's standards helps set the baseline for what responsible investment looks like across the entire digital advertising ecosystem. We are proud to recognize WPP Media for meeting that standard and for the leadership role it plays in raising expectations for the industry as a whole.” Mike Zaneis, President & CEO, TAG

WPP Media’s 2026 recertification supports clients and partners with a clear, accountable approach to media investment. We will continue to apply these standards as the landscape evolves and to contribute to a more transparent and resilient digital advertising ecosystem. 

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