Plantorama Selects WPP Media as New Media Agency Partner

Plantorama, Denmark's largest chain of garden and experience centers, today confirms a new collaboration with WPP Media.

Effective January 1, 2026, WPP Media will be responsible for Plantorama's strategy, media planning, and media buying. This move underscores Plantorama's ambition to strengthen its market position and optimize its marketing activities through a business-oriented and data-driven media strategy

Following a thorough review of the media agency market, Plantorama has chosen to partner with WPP Media. The process aimed to identify a partner capable of delivering both in-depth strategic insight and innovative solutions. The objective is to ensure that Plantorama's messages and campaigns effectively reach relevant target audiences and support the company's continued growth. 

"We chose WPP Media because they demonstrated a strong understanding of our business and our vision for the future," states Marie Friedrich, Head of Marketing & E-Commerce at Plantorama. "It was crucial for us to find a partner who can not only optimize media buying but also thinks strategically and commercially across the entire value chain. WPP Media's data-driven approach and ability to translate market insights into concrete, effective media strategies provide us with the right platform to accelerate our brand development and market share." 

WPP Media looks forward to contributing to Plantorama's strategic goals. "We are extremely proud to have been selected as Plantorama's new media agency. Plantorama is a market-leading player with a unique concept and great potential. We look forward to leveraging our global expertise and local market understanding to develop a tailored media strategy that will strengthen Plantorama's position as the preferred destination for everyone seeking inspiration and quality within the green universe," says Christian Fuglholt, Senior Strategy Director, WPP Media Aarhus. 

The partnership will focus on a holistic media strategy that effectively integrates digital and traditional media channels. This will ensure that Plantorama can maintain its market-leading position and continue to be innovative in its approach to consumer engagement. 

About Plantorama: Plantorama is a family-owned Danish company, founded in 1987, and is today Denmark's largest garden center chain with 16 centers across the country. Plantorama offers a wide and deep assortment of indoor and outdoor plants, home decor, garden furniture, soil and fertilizer, as well as a large pet center with pets and accessories. 

About WPP Media: WPP Media is part of WPP, one of the world's largest marketing and communications groups. WPP Media specializes in media planning and buying, digital marketing, analytics, and strategy. The company works with a diverse portfolio of clients across various industries to deliver innovative and effective media solutions. 

Contact: 

• Marie Friedrich, Head of Marketing & E-commerce Plantorama Email: [email protected] 

• Christian Fuglholt, Senior Strategy Director, WPP Media Phone: +45 28343044 Email: [email protected]