Amer El Hajj makes Campaign Middle East's 2025 Power List

Amer El Hajj, CEO MENA at WPP Media has made Campaign Middle East's 2025 MENA Power List. Read on below for his interview, and check out his Power Essay here.

Title: CEO MENA, WPP Media
Years in the role: 2 years
Years in the industry: 21 years
Years in the middle east region: 21 years
Other roles / board memberships: Advertising Business Group (ABG) and the International Advertising Association (IAA)

Highlight of the last year

Two years ago, I joined WPP Media to redesign our MENA operations, aligning with WPP’s global vision. Today, we’re clients’ first-choice partner in the region with restructured teams, enhanced services, and integrated AI solutions used daily through WPP Open. I’m most proud of transforming our market position while building high-performing teams.

Rapid fire

What the industry needs to talk more about:

Equitable and transparent commercial and trading practices.

What the industry needs to talk less about:

AI replacing human creativity.

If you could change one thing in the blink of an eye, you would …

Erase injustice.

What’s one thing about you that would surprise your team?

I design furniture.

What mobile application can you not live without?

Chrome.

What word / phrase do people remember you for using the most?

“All can be managed.”

What’s one local / regional tradition that you love the most?

Hospitality.

If you could choose any two people, currently alive, in the world to share a meal with you, who would it be?

David Gilmour and Ryan Reynolds.

What’s your top word of advice for Gen Z and Gen Alpha?

Build real connections, not followers.

What’s your go-to comfort food?

Fillet steak – rare.

What’s your favourite ad from the past 12 months?

‘The PIF Effect’.