WPP Media Turkiye Appointed as Media Buying and Planning Partner for ALJ Group's Toyota, Lexus, and BYD Brands!

WPP Media Turkiye, the leading media agency in the Turkish media sector, has become the business partner for media buying and marketing services of ALJ Turkiye, the distributor of global giant brands like Toyota, Lexus, and BYD in the automotive industry, effective February 1st, 2026.

Under this significant partnership, the marketing and communication activities of Toyota, Lexus, and BYD brands across all offline and online channels will be supported by WPP Media Turkiye's global network knowledge and cutting-edge technology solutions, delivered with an end-to-end integrated management approach.

With this new collaboration, the brands aim to strengthen their marketing strategies and establish a much more interactive communication with their target audiences by leveraging WPP Media Turkiye's data-driven and innovative solutions. Thanks to WPP Media Turkiye's comprehensive expertise in media planning, buying, digital marketing, and content strategies, along with proven global approaches, the brands will have the opportunity to manage their marketing investments strategically, measurably, and efficiently. WPP Media Turkiye will play a key role in helping Toyota, Lexus, and BYD achieve their future growth targets in this new period.

Esra Koca, WPP Media Turkiye Growth Leader and T&P CEO – Partner, stated: "Our collaboration is a convergence of two leading forces with a shared vision. We are bringing together the success of these important brands in the automotive sector with WPP Media's pioneering power in technology, data, and global strategy. The synergy resulting from our partnership with Toyota, Lexus, and BYD will not only enable the brands to achieve their marketing goals but also allow us to jointly set future industry standards. We are excited to be a part of the brands' growth stories and eagerly await the value we will create on this journey."

The partnership between WPP Media Turkiye and ALJ Turkiye, commencing on February 1st, represents a critical step that will guide not only media and marketing investments but also the digital transformation journey of Toyota, Lexus, and BYD. This partnership, which reinforces WPP Media Turkiye's industry leadership combined with ALJ Turkiye's innovative vision, aims to achieve measurable and sustainable successes that elevate industry standards.