WPP Media clients dominate Festival of Media Global Awards 2026

Colgate-Palmolive India wins Campaign of the Year for Oral Health Movement and Mindshare wins Media Network of the Year

WPP Media clients took home 47 awards at the Festival of Media (FOM) Global Awards in London last night.

The biggest honour went to Colgate Oral Health Movement for Campaign of the Year. Also winning three Golds, one Silver and three Bronzes, the campaign addressed an important health challenge: 90% of Indians suffer from unrecognized oral issues. Deploying an AI-powered dental screening experience on WhatsApp, Colgate turned 870 million smartphones into accessible dental checkpoints – transforming everyday media into a powerful new diagnostic tool and sparking a shift from reactive to proactive health.

Other winning clients included Google, Encebollado REAL, Uber, Nestlé and Unilever, picking up 13 Gold awards.

In total, 24 different WPP Media brands in 11 markets picked up prizes, with Mindshare crowned Media Network of the Year.

These wins follow success in the FOM shortlists with more than a third of nominations going to WPP Media clients.

"Huge congratulations to our clients on their remarkable wins at Festival of Media Global Awards, especially Colgate-Palmolive India for Campaign of the Year. The winning work showcases how creativity can help re-imagine growth for our clients, and we couldn’t be prouder.” said Adam Gerhart, Global Chief Client Officer at WPP Media.

Grand Prix Winners

• Campaign of the Year: Colgate Oral Health Movement, Wavemaker India

• Network of the Year: Mindshare

Gold Winners

• Best Use of Talent: Get Almost Almost Anything, Maybe Even Andy, EssenceMediacom Australia

• Best Local Execution of a Brand: From Can to Heritage: The Feat of the Encebollado, Wavemaker Ecuador

• Best Campaign led by Cause: Colgate Oral Health Movement, Wavemaker India

• Best Use of Mobile: Colgate Oral Health Movement, Wavemaker India

• Best Campaign for a Local Brand: Colgate Oral Health Movement, Wavemaker India

• Best Event or Experiential Campaign: Taj Mahal Chai Bansuri - A Tea Kettle Plays a Symphony To Solitude, Mindshare India

• Best Use of Mobile: Vaseline Beauty Clinic in Your Pocket, Mindshare Indonesia

• The Bravery Award: Vaseline Verified, Mindshare UK

• Best Use of Social Media: Vaseline Verified, Mindshare UK

• Best Viral Campaign: Vaseline Verified, Mindshare UK

• Best Use of Online: Wandernet - The Unstoppable Network, Mindshare MENA

• Best Communications Strategy: 50 States 50 Stories, EssenceMediacom USA

• Best Use of Sport: MILO – Pride of the Nation Started from the Names, WPP Media Vietnam

Silver Winners

• The Creative Use of Media Award: 100% Pure Minecraft, Mindshare Australia

• Best Use of Gaming: 100% Pure Minecraft, Mindshare Australia

• Collaboration Award: 100% Pure Minecraft, Mindshare Australia

• Best Integrated Campaign: Get Almost Almost Anything, Maybe Even Andy, EssenceMediacom Australia

• Best Branded Content: "Horlicks Chhoto Byomkesh" where mischief showed signs of intelligence, Mindshare India

• Best Campaign led by Cause: Amazon Box to Beds, WPP OpenDoor India

• Best Campaign for an Awareness or Observance Day, Week or Month: Amazon Box to Beds, WPP OpenDoor India

• Best Event or Experiential Campaign: Amazon Box to Beds, WPP OpenDoor India

• Best Use of AI: Colgate Oral Health Movement, Wavemaker India

• Best Campaign for a Holiday or Celebration: Coca-Cola - Sound of Home.FM, EssenceMediacom APAC

• Best Use of Audio: Coca-Cola - Sound of Home.FM, EssenceMediacom APAC

• Best Communications Strategy: Breaking the silence around Breast Cancer Screening, Wavemaker UK

• Best Music Marketing Campaign: Born to Run, Mindshare USA

• Long-term Media Impact Award: Pixel Switch, EssenceMediacom USA

Bronze Winners

• Best Branded Content: 100% Pure Minecraft, Mindshare Australia

• Best Viral Campaign: Get Almost Almost Anything, Maybe Even Andy, EssenceMediacom Australia

• Best Use of Sport: Get Almost Almost Anything, Maybe Even Andy, EssenceMediacom Australia

• Best Distribution and Amplification of Content: Maybelline: Length Does Matter, Wavemaker Australia

• Best Retail Media Campaign: Nutrition Flight Revolution: Zespri's Quick-Charge, Mindshare China

• Best Distribution and Amplification of Content: Connections with purpose, Wavemaker Ecuador

• Best Campaign for a Local Brand: From Can to Heritage: The Feat of the Encebollado, Wavemaker Ecuador

• Best Use of Audio: Closeup Love Tunes: Expressing Love With Personalized AI Videos, Mindshare India

• Best Integrated Campaign: Colgate Oral Health Movement, Wavemaker India

• Best Use of Social Media: Colgate Oral Health Movement, Wavemaker India

• Best Engagement Strategy: Colgate Oral Health Movement, Wavemaker India

• Best Use of Mobile: Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery, WPP OpenDoor Inda

• Best Use of Out of Home: Vim ka Mahakadhai Record, Mindshare India

• The Creative Use of Media Award: Taj Mahal Chai Bansuri - A Tea Kettle Plays A Symphony to Solitude, Mindshare India

• Best Use of Out of Home: Uber Eats Japan: Owning Japan’s Seasons across Winter, Pollen and Melting Heat, EssenceMediacom Japan

• Best Campaign led by Cause: Breaking the silence around Breast Cancer Screening, Wavemaker UK

• Best Use of Video: Making Vinted and pre-loved fashion the main event, Mindshare UK

• Best Music Marketing Campaign: Booking.Yeehaw, Mindshare USA

• Best Campaign for a Holiday or Celebration: Casting Google Search’s Holiday Rom-Com Hero, EssenceMediacom USA