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Advertising Intelligence Framework: the guide to assessing marketing platform capabilities in the AI era

We believe the application of artificial intelligence to advertising will serve as the next major revolution in the marketing industry, introducing new players to the ecosystem and necessitating adaption and evolution from existing platforms and partners.

To provide a clearer perspective on how this shift is likely to affect the broader marketing ecosystem, we have developed a new framework to help advertisers assess the capabilities of key platform partners and marketing enablers across five areas of critical importance to global advertisers.

Better Together

Being part of WPP's media collective, we fuel creative transformation through the power of media. Building better futures for our people, planet, clients and communities.

Intelligence Beyond ID

Predictive intelligence that connects signals, not ID. This AI-powered data solution fuels faster, smarter marketing that moves at the pace of your audience.

We deliver unparalleled growth for the world’s leading brands

We connect strategic thinking with media know-how, data, and unique technologies. Above all, we connect people: experts with clients, and expertise with the passion and drive to find new and even better solutions. All of this is powered by our AI-accelerated platform. This way, we don't just grow professionally. Our clients grow most.

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Intelligence Beyond ID

Open Intelligence, our AI-powered data solution, delivers predictive marketing intelligence that empowers you to move faster, think bigger, and achieve better results.

Tap into data from anywhere, turn it into actionable insights, and activate it across every channel – securely and privately. We're redefining what's possible with data in a privacy-forward world, powered by Open Intelligence.

Intelligence Beyond ID
Service and Strategy
Data and Technology Consulting
Media Management & Delivery
Connected Commerce

Intelligence Beyond ID

Open Intelligence, our AI-powered data solution, delivers predictive marketing intelligence that empowers you to move faster, think bigger, and achieve better results.