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Discover open rolesAdvertising Intelligence Framework: the guide to assessing marketing platform capabilities in the AI era
We believe the application of artificial intelligence to advertising will serve as the next major revolution in the marketing industry, introducing new players to the ecosystem and necessitating adaption and evolution from existing platforms and partners.
To provide a clearer perspective on how this shift is likely to affect the broader marketing ecosystem, we have developed a new framework to help advertisers assess the capabilities of key platform partners and marketing enablers across five areas of critical importance to global advertisers.
Együtt jobbak vagyunk
A WPP médiakollektívájának tagjaként a média erejével ösztönözzük a kreatív átalakulást. Jobb jövőt építünk munkatársaink, ügyfeleink, közösségeink és bolygónk számára.
Intelligence Beyond ID
Predictive intelligence that connects signals, not ID. This AI-powered data solution fuels faster, smarter marketing that moves at the pace of your audience.
We deliver unparalleled growth for the world’s leading brands
We connect strategic thinking with media know-how, data, and unique technologies. Above all, we connect people: experts with clients, and expertise with the passion and drive to find new and even better solutions. All of this is powered by our AI-accelerated platform. This way, we don't just grow professionally. Our clients grow most.
Friss hírek és vélemények
Fedezd fel legfrissebb híreinket, kutatásainkat és szakmai állásfoglalásainkat.
