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27th May 2026

Mid Year forecast 2026

By Kate Scott-Dawkins

this year next year map graphic

Section One

Section one with flourish embed test of new features.

Section one with flourish embed test of new features.Section one with flourish embed test of new features.Section one with flourish embed test of new features.Section one with flourish embed test of new features.Section one with flourish embed test of new features.Section one with flourish embed test of new features.

Section One

Section one with flourish embed test of new features.

Red and Beige Bold Modern Professional Business Pitch Deck Presentation

Section One

Section one with flourish embed test of new features.

About the authors

Kate Scott-Dawkins

Kate Scott‑Dawkins is the Global President of Business Intelligence at WPP Media, where she leads the company’s global research practice and authors the industry‑leading This Year Next Year ad revenue forecasts. She brings deep expertise across advertising, technology, AI, and creativity, delivering market intelligence and custom insights that help clients navigate a rapidly evolving media landscape.

Continue reading

By Kate Scott-Dawkins

Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth

Our latest This Year Next Year report modernizes how ad revenue is classified and examines the impact of AI acceleration and shifting advertiser dynamics in the 2025 Mid‑Year Global Advertising Forecast. The outlook reflects resilience amid global uncertainty, revising 2025 growth to 6.0% and projecting $1.08 trillion in ad revenue, with steady expansion continuing into 2026 and beyond.

10th Jun 2025

By Kate Scott-Dawkins

This Year Next Year Archive

Explore how consumer behaviour has evolved over time through WPP Media’s annual trend reports, from 2016 to 2024.

14th Jan 2025