AI Powered Pet Food

Pure Pet Food faced significant hurdles as a relatively unknown brand in the competitive and functionally driven pet food market. Their freeze-dried product type had critically low consumer consideration compared to competitors. The primary objective was to substantially improve brand awareness, establish authority, and drive product consideration across traditional and emerging digital publisher channels. An immediate challenge was Pure's absence from Large Language Model (LLM) citations, which were rapidly becoming a dominant arena for product discovery, primarily referencing publisher content. The work aimed to aggressively capture market share and establish Pure's presence and authority in these evolving discovery channels.​

We then utilized advanced SEO tools to continuously monitor and identify which publications and specific articles were most frequently cited by LLMs in response to pet food-related prompts. The DPR team then supplied this dynamic list of high-authority targets to the Affiliates, and crafted credible and quality content briefs, enriched with scientific research supporting freeze-dried benefits, expert veterinary quotes, nutritional breakdowns, and direct comparisons that addressed common pet owner concerns – all directly informed by the category entry point analysis. This ensured affiliate directly resonated with the target audience's deepest concerns and the LLM's preference for well-supported content. ​

Microsoft Copilot now recommends Pure Pet Food as 'the best dog food'.​