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    Introducing Open Intelligence

    Our next-generation data solution and Large Marketing Model, built to drive business outcomes in the AI era. Trained on trillions of real-world, real-time signals, OI allows marketers to harness the power of predictive performance to generate smarter, faster growth.

    Intelligence Beyond ID: A new paradigm in marketing

    Open Intelligence is a privacy-by-default solution that leverages decentralized collaboration technology from InfoSum so you never have to move, share, or expose your data. AI connects the dots, unlocking growth and improving performance across all touchpoints, channels, and platforms.

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    Privacy-by-default, always

    Never move your data

    Open Intelligence is a privacy-by-default solution that never moves, shares or exposes personal data. AI connects the dots, unlocking growth, improving performance, over any media source across the world.

    The Power of Connection

    By connecting data everywhere, Open Intelligence delivers effective marketing directly tied to business growth. Open Intelligence enables performance in every channel and every market. Performance improvements in pilot campaigns include:

    60%

    Reduction in cost per acquisition

    28%

    Increase in revenue

    20%

    Increase in incremental conversions

    Turn intelligence into impact

    Open Intelligence puts the power of prediction in your hands. Generate unique, predictive intelligence based on signals from more than 350 partners and over 75 global markets to make smarter decisions and move at the speed of consumer behavior.

    • Real-time intelligence based on trillions of behavioral signals enables smarter, faster decisions that deliver measurable outcomes in hours, not weeks.

      Speed: React in the moment

      Real-time intelligence based on trillions of behavioral signals enables smarter, faster decisions that deliver measurable outcomes in hours, not weeks.

    • Discover new opportunities and new audiences without relying on PII, cookies, or emails—deliver more relevant experiences to more people, in more places.

      Scale: Reach new audiences

      Discover new opportunities and new audiences without relying on PII, cookies, or emails—deliver more relevant experiences to more people, in more places.

    • Custom client models, fine-tuned against strategic business goals, deliver better outcomes for marketers and more relevant experiences for consumers.

      Precision: Custom models, personalized experiences

      Custom client models, fine-tuned against strategic business goals, deliver better outcomes for marketers and more relevant experiences for consumers.

    • Understand the why - not just the who - to keep pace with rapidly changing consumer behavior and drive immediate results.

      Performance: Find customers based on how they think and act

      Understand the why - not just the who - to keep pace with rapidly changing consumer behavior and drive immediate results.

    Open Intelligence allows marketers to reimagine what's possible in data and marketing with a single, next-gen solution that embeds intelligence into everything we do.

    AI-POWERED PREDICTIVE INTELLIGENCE

    AI-powered predictive intelligence that goes beyond deterministic IDs to maintain an always-on, real-time view across five billion individuals, to optimize segmentation, creativity, and media.

    LARGE MARKETING MODEL

    Industry-first Large Marketing Model (LMM) trained on trillions of signals and brand first-party data, then refined against real campaign outcomes to optimize audience performance and drive business outcomes. 

    PRIVACY BY DEFAULT

    With zero data movement, no data is shared or exposed, making it inherently compliant with global regulations while unlocking previously unreachable insights through data collaboration.

    CROSS CLOUD INTEROPERABILITY

    Operating seamlessly across all major cloud providers and data warehouses, offering maximum flexibility, faster onboarding, and easier integration–no need to re-architect your tech stack.

    Discover the latest news and insights from across our extraordinary network

    Intelligence Beyond ID

    Let's work together

    If you’re a company looking to benefit from the power of marketing intelligence or a partner interested in integration opportunities, we'd love to talk to you. Contact our team to learn more.