KFC and Pizza Hut partner with WPP Media for strategic media mandate in Singapore

WPP Media is pleased to announce its appointment as the integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch. The mandate will see WPP Media manage comprehensive media strategy, planning, and buying for both iconic brands across this key market. 

This partnership marks an important strategic step for KFC Singapore and Pizza Hut Singapore, with both brands focused on enhancing their presence in a highly competitive market and driving sustained sales growth. In a sector like quick-service restaurants (QSR) that increasingly leads the way in data-driven marketing and direct-to-consumer strategies, WPP Media is excited to be partnering with such a leading innovator in marketing. 

A key factor in KFC Singapore and Pizza Hut Singapore’s decision to partner with WPP Media was the ability to translate consumer insights into tangible business growth. This is powered by WPP Open, WPP's pioneering agentic marketing platform, which uses AI-driven tools and integrated data solutions to provide a clear understanding of the market and maximise media investments across all channels.  

Through this partnership, WPP Media will use WPP Open to help KFC Singapore and Pizza Hut Singapore achieve their strategic objectives. This means developing smarter, more personal campaigns that deepen customer understanding, identify new growth avenues, and ultimately drive higher sales and stronger brand loyalty. The focus will be on ensuring media budgets are optimised and campaigns deliver clear, measurable results that directly support their ambition to advance their market ranking. 

This mandate further strengthens WPP Media’s existing global partnerships with KFC and Pizza Hut, extending a proven track record of driving growth and innovation across the UK, Europe, MENA, APAC and South Africa. 

Jaslyn Lam, Director of Marketing & Food Innovation, KFC Singapore, said: "WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy. Just as vital was the calibre of their team and the WPP Media leadership's clear commitment to active involvement and a collaborative partnership. We're excited about the future possibilities this partnership holds." 

Jayss Rajoo, Director of Marketing & Food Innovation, Pizza Hut Singapore, added: "For Pizza Hut Singapore, the ability to turn consumer insights through the WPP Open AI platform, into real business growth was paramount in our search for a media partner. WPP Media also stood out with their media rigor and their passionate team.” 

Helen McRae, CEO, SEAPAT (SE Asia, Pakistan, S Africa and Taiwan), WPP Media, commented: "We are absolutely thrilled to announce the win of KFC and Pizza Hut Singapore. It is testament to the transformative capabilities of our WPP Open platform, showcasing how our pioneering technology delivers unparalleled insights and innovative solutions. We believe it's this blend of cutting-edge innovation and genuine human partnership that sets WPP Media apart, and we're excited to drive impactful growth for both of these iconic brands."