Announcing our first-in-market ecommerce partnership with Tokopedia

Today we're sharing the details of an industry-leading partnership with Tokopedia, Indonesia’s largest ecommerce platform with over 90 million monthly active users.

In line with the increased growth of ecommerce, WPP Media (formerly GroupM) has partnered with Tokopedia to give clients more value when they activate campaigns on the platform. As the first agency to unlock this partnership, our clients will benefit from preferred access to new inventory, exclusive benefits on advertising and promotions, including Tokopedia Festive Campaigns such as the upcoming Tokopedia 11th Anniversary campaign in August 2020.

The aim of the partnership is to unlock the potential of ecommerce for clients. Tokopedia will empower WPP Media to leverage its marketing solutions and tools, like TopAds, to drive business growth and improve the shopper experience. Through this partnership, we will offer clients a holistic ecommerce solution from strategy to performance marketing, off and on the platform.

Himanshu Shekhar, CEO, Indonesia, commented: “We are absolutely bullish about accelerating the growth of ecommerce together with Tokopedia and our clients. Through this strategic partnership, we hope we can further strengthen our ecommerce capability to build our clients’ businesses. Given the impact of COVID-19, we see ecommerce as a key pillar in stimulating more demand, and helping not just our clients, but also the economy.”

Kevin Mintaraga, Tokopedia’s Vice President said, “We are excited to form a partnership that combines Tokopedia’s expertise in understanding e-Commerce’s data centric consumer behaviour and end-to-end marketing funnel from generating awareness to converting purchases, with [WPP Media's] vast variety of clients, strong market knowledge and understanding of customer insights, media planning, and Return of Advertising Spend (ROAS) driven marketing. Through this partnership, we will help brands to drive growth on their online sales, while ensuring we deliver the best possible ROAS to the brand.”

The Tokopedia partnership will be managed by the WPP Media Commerce team in Indonesia.