How we launched a Central European OOH journey with Garnier Sorbet Cream

Garnier introduced a revolutionary new product to the market: the first-ever sorbet cream in the Czech Republic. It boasts a hybrid cooling texture, a non-sticky lightness, and the power of Vitamin C. But how do you get this message to users who scroll through life at lightning speed and ignore boring ads? Simple. We combined playful design with smart technology for one massive Central European OOH journey.

How to Capture the "Indescribable Lightness" of the New Vitamin C Sorbet Cream in a Campaign?

We knew a classic billboard wouldn't be enough. We needed to create a visual and tactile trigger. The goal was to take over urban spaces in the Czech Republic, Hungary, and Slovakia, generate hype, and get a sample of the cream directly into customers' hands.

Part 1: The Czech Republic – 3D with Interactive Sampling

We wanted a groundbreaking campaign, so we created one. We drew people right into the heart of the action, connecting the digital screen with the street below.

We fully leveraged a premium location with a potential of over 1.4 million views per month. On a giant 3D screen, a massive digital sorbet pulsed, melted, and unfolded. Directly underneath stood our bright yellow interactive sampling machine.

We specifically targeted people heading to the shopping center or to sold-out concerts. The result? In just 14 days, over 200 lucky people took home a full-sized cream for free. Not a tiny sample, but the real product.

The Innovative Albertov Stop: Visual Hijacking in Action

Next, we took over a tram stop, completely rebranding it in Garnier's vibrant yellow. A 3D cream jar sat on the roof, and the glass panels were covered in scoops of sorbet.

It became an instant "must-photo" spot that was impossible to miss. Passers-by suddenly found themselves not at a tram stop, but in the middle of a designer ice cream parlor. The evening backlight also turned the stop into an unmissable beacon for Prague's public transport system.

Part 2: Taking the Machine and 3D Ad to Hungary

This is where sharp and savvy business thinking comes into play. As soon as the Czech activation ended, our story was just beginning. Why throw away or store expensive custom-built technology? We leveraged the power of our regional network and pulled off a logistical masterpiece.

Hungary (Budapest): We simply took the same interactive sampling machine from Prague, transported it to Hungary, and placed it at a premium shopping center.

No duplicate production costs, no wasted budget. We connected the machine to a giant digital LED wall, reaching an audience of 4,758,000 people a month.

While there, we also rebranded another stylish bus stop in Hungary.

Part 3: Leaving a Slovak Mark at Aupark in Bratislava

We concluded our refreshing journey in Slovakia, where our bright yellow stop with its sorbet visuals took over a busy, high-traffic location at Aupark in Bratislava.

The Results: A Campaign with Great Taste

• Albertov Conquered: The Prague stop became an unmissable landmark, both day and night (3D cream on the roof, nighttime illumination).

• 3D Technology and Sampling Combined: We paired the visual experience with action. A custom-made yellow interactive machine was part of the campaign, allowing people to get a refreshing sample right on the street and test its fast absorption on their own skin.

• Hungarian Mega-Reach: 4,758,000 passers-by per month at the Budapest shopping center, thanks to the combination of the 3D screen and physical sampling.

• Sustainable and Cost-Effective Logistics: 100% reusability of expensive production elements (the vending machine) across the Czech and Hungarian markets, with zero cost for developing a new asset.

Garnier Vitamin C Sorbet showed what a modern OOH campaign can be. It's playful, visually captivating, and offers people immediate value. Because your skin and your campaign both deserve a treat.