Our Strategic Planning Journey Begins with Reckitt Turkiye

Reckitt Turkiye, a significant player in the health and hygiene sector, has transitioned to a new collaboration model that will transform the media strategies, operational media planning, and purchasing processes for all its brands. Within the scope of this transformation, WPP Media has been selected as its strategic planning partner in Turkiye for 2026.

Under this partnership, WPP Media will lead Reckitt brands' media strategies in Turkiye by integrating its global expertise and advanced analytical capabilities. Innovative and sustainable media approaches will be developed in line with the brands' objectives in Turkiye. Within the framework of the agreement, which comes into effect in January 2026, WPP Media will undertake the global media strategies and annual strategic planning for all brands in Reckitt Turkiye's portfolio.

Nazmiye Erdem, Managing Partner of WPP Media Turkiye, expressed her excitement about this partnership, stating: “As WPP Media, by putting our global vision and advanced analytical capabilities at the service of Reckitt's strong brands, we firmly believe that we will develop strategies that will enable them to stand out even more in the dynamic media ecosystem of the future and build deeper connections with their consumers.”