Latest Billings Report from COMvergence Reinforces WPP Media’s Unique Global Scale and Intelligence Advantage for Clients

WPP Media’s position as the world’s leading media investment group has been reaffirmed in COMvergence’s newly released 2024 Global & Regional Billings Rankings report. The report, which measures media billings across 48 international markets, ranks us first globally with $64.6 billion in billings - up 3.6% year-over-year and 18.2% ahead of the next-largest group. 

Regionally, the report ranks WPP Media #1 in both APAC ($20.6B) and EMEA ($25.4B), which together account for nearly 60% of measured global billings. Of crucial importance to global marketers that need to activate everywhere, WPP Media is the most consistently scaled group across geographies, leading the industry in more markets than any other company. We are ranked first in 22 out of 48 markets (46%) and either first or second in 65%. This market-level strength spans both mature and emerging economies, from China, India, and Indonesia to Germany, the UK, Italy, and more.  

With a 28% share of the global advertising market among the six largest holding groups, COMvergence’s rankings underscore our position at the intersection of scaled media and intelligence. With more consumer interactions from which to generate data, more local market leadership, and more top-ranked agency teams than any other group, WPP Media is uniquely positioned to turn investment into intelligence that gives clients richer data, predictive insights, and compounding performance improvements. 

“COMvergence’s findings make clear the extent to which we offer global marketers the most complete global media network with scale that unlocks unparalleled intelligence and technology that enables us to drive business outcomes in every market, at every level, every day.” 

Collectively, WPP Media’s agency brands - EssenceMediacom (#2), Mindshare (#3), and Wavemaker (#5) - occupy three of the top five agency networks ranked in the report. Mindshare consistently leads across Asia Pacific markets, including China, India, and Vietnam, while EssenceMediacom ranked #1 across major EMEA markets including Germany, Poland, and the UK. Wavemaker also achieved top rankings in Italy, the Netherlands, and Hungary.