Migros Group and WPP Media Türkiye Forge AI-Powered Strategic Partnership to Revolutionize Digital Media Landscape

Migros Group, a leading retail powerhouse in Türkiye, today announced a groundbreaking strategic partnership with WPP Media Türkiye, marking a pivotal new era in its digital media investments. Following a rigorous and comprehensive tender process, this collaboration will encompass all Migros brands, extending WPP Media Türkiye's existing strategic media planning support to now include all digital media buying and planning processes. This ensures that the Group's entire media ecosystem, spanning both traditional and digital channels, is powered by global best practices and cutting-edge technological solutions. 

This strategic alliance is set to significantly amplify Migros Group's customer-centric transformation strategy, which focuses on hyper-personalization across all touchpoints. A cornerstone of this initiative is the re-positioning of Migros's Money loyalty program – one of Türkiye's most extensive loyalty platforms – through advanced AI-powered data processing and segmentation technologies. This will enable the creation of highly personalized media constructs, driven by deep customer insights, thereby substantially enhancing both reach and engagement levels. 

"We are incredibly pleased and proud to forge a strategic partnership with a sector-leading brand like Migros. Through this powerful collaboration, WPP Media will leverage all our capabilities, including our AI-powered next-generation solutions and success-driven investment models, to elevate industry standards and make a significant contribution to Migros's growth." 

Furthermore, the partnership will leverage Choreograph, WPP Media's robust data and technology arm, which is an integral part of WPP's global solution infrastructure. By integrating Choreograph's advanced data technologies into Migros's operations, the collaboration promises to deliver unparalleled impact, measurability, and flexibility in media investments. This sophisticated framework is designed to maximize the return on Migros Group's digital marketing investments and elevate the overall customer experience to new heights. 

This landmark strategic partnership not only signifies a major milestone in Migros Group's ongoing digital transformation journey but also powerfully reinforces WPP Media Türkiye's unwavering commitment to generating innovative and sustainable value across the media, marketing, and communications spectrum. 

For further information, please contact: 

WPP Media Turkiye Marketing & Communications ↗