Hello, we are WPP Media MENA

Media is changing, so are we.

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Learn more about WPP Media MENA.

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Learn about opportunties in the MENA region.

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WPP Media 是WPP旗下的媒介投资公司，致力于构建面向 AI 时代的媒介生态。

媒介无界、万物皆媒，我们集结卓越的平台、人才和合作伙伴，共同构建无限增长可能。

AI-Enabled

Everything we do is connected and powered by AI, enabling collaboration, speed, transparency, and creativity at every step. Our end-to-end media delivery platform, Open Media Studio (OMS), is part of WPP Open, WPP's intelligent marketing system.

Fully Integrated

Today, we operate in an intelligent era where media is everywhere and in everything. Our advanced platform connects audiences everywhere, unifying creative, data, and production for holistic management with measurable commerce and analytics.

We deliver unparalleled growth for leading brands in the Middle East and North Africa

We are relentless in identifying and converting opportunities for our clients to grow. We unite strategy, media, data and technology in an AI-powered platform to deliver business outcomes at scale.

Select a service

Service and strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Service and strategy
Our brands
Who we work with

Service and strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Meet the team

Amer El Hajj

CEO MENA, WPP Media

Ralph Khoury

Chief Financial Officer MENA, WPP Media

Felicity Stokes

Head of Marketing & Communications MENA, WPP Media

Patricia Abi Fadel

Head of Investment MENA, WPP Media

Abdallah Adra

Head of Trading MENA, WPP Media

Mario Soufia

Regional MD Growth & Content MENA, WPP Media

Steven Sidawi

Head of Media Delivery

Boutaina Tazi

MD Morocco, WPP Media

增长，使命必达。

一切努力，皆在助力客户增长。探索我们如何帮助品牌连接受众，在创造价值的同时驱动商业成果。

Du Telecom: improving performance efficiency through traffic quality control

Led by WPP Media and powered by Tapper, improved traffic quality delivered a 13% reduction in CPA and an 8.6% increase in order rate.

Doha Film Institute

Frame in Motion: Transforming the Doha Film Festival Experience

A multi-channel strategy delivering record-breaking reach, engagement, and audience growth.

L'Oréal, Garnier

Garnier Ramadaniyaat

How Garnier redefined Ramadan engagement in Saudi Arabia, driving record sales and youth brand love through bold, culturally resonant content on Shahid.

85%

Brand love

Spinney's

Not just a store, a story: Amplifying the Spinney's Riyadh launch

How Mindshare MENA, a WPP Media Brand, and The Goat Agency MENA launched the first-ever Spinneys store in Riyadh.

2.5M

influencer engagements

Perfetti Van Melle

AI world of lollipops

Our pioneering platform, transformed children's creativity into unique AI art and reimagined fun for a new generation, achieving significant lifts in brand awareness,a 1.25 ROI, and a 130 basis point increase in market share.