How Degree won AI overviews with content intelligence & strengthened brand authority.
AI Overviews (AIOs) are reshaping search, cutting clicks to Brand websites and prioritizing concise, multimodal answers. As a category leader in Deodorant, Sweat, and Odor solutions, Degree needed to defend its dominance and maintain visibility—fast.
by meticulously aligning relevant topics with user intent, and significantly expanded and diversified content through innovative formats like infographics, animated content, polls, and quizzes, while boosting publication frequency for multimodal engagement.
and semantic optimization by accelerating structured data deployment, integrating Digital PR, and refreshing underperforming pages with problem-solving content, ensuring robust visibility across all AI-driven search opportunities (AIOs).
In just 6 months, facing the growing challenge of AIOs, we moved up to 5th place for total organic non-branded SOV for the Deodorant category, up from 8th last quarter and ahead of Native and Old Spice!
A testament to the seamless collaboration between WPP Unite and Degree Brand teams.
5th
Ranking, previously 8th, for total organic nonbranded SOV in the Deodorant category
1,800
Keywords tracked
