Hello, we are WPP Media in the Nordics

In 2023, 693 people took their own lives in Norway. The development is grim: 70 more than the year before. It affects us all. Each person we lose is someone's son or daughter, mother or father, brother or sister, grandchild, friend, cousin, colleague, and neighbour. Most of them are men.

The campaign positively provoked by breaking the conventional boundaries of media engagement, enticing consumers to experience Coca-Cola Zero in a novel and unexpected way. The integration of a 3D screen with a physical vending machine went beyond the typical advertising approach, encouraging active participation and personal interaction. By challenging the traditional norms of media campaigns, the work effectively provoked a sense of wonder, prompting individuals to reconsider their perceptions of Coke Zero and fostering a positive and memorable association with the brand.

Through our positive provocation, we challenge Waoo, an internet service provider, to encourage their audience to disconnect from the internet.

In a landscape where youth are exposed to overwhelming and often misleading information, Mindshare Norway and the Norwegian Directorate of Health launched a groundbreaking campaign to empower youth with credible cannabis insights. Through creative channel innovation and a youth-first approach, they achieved unprecedented attention and significantly increased understanding of the drug's impact on brain development.

In a world where AI threatens to distort beauty even further, Dove took a stand to #KeepBeautyReal. With a bold multichannel campaign rooted in authenticity, the brand empowered women to reclaim self-esteem and challenged the narrow ideals that continue to dominate media.