WPP Media clients win 16 prizes at M&M Global Awards

Our clients took home five category wins and 11 Highly Commended prizes  

Nine campaigns from seven markets were awarded for a combination of creative ideas, smart use of media and emerging technology. 

The KitKat Heist was the most awarded campaign, winning Best Response Campaign and Best Use of Packaging and/or Connected Packaging as a Media Channel, alongside four Highly Commended prizes. This continues an exceptional year for the campaign, which also won a Grand Prix, four Golds and four Silvers at Cannes Lions.  

Mindshare USA’s Dove R/eal Reviews secured two wins, taking the top prize for both Best Campaign Led by Content and Best Campaign for Fashion, Beauty & Retail. These add to its haul of six Lions at Cannes, including two Golds.  

Vaseline’s Beauty Clinic in Your Pocket, created by Mindshare Indonesia, won the new Best Use of AI category. Mindshare UK’s Vaseline Nipple Sponsorship was also Highly Commended in Best Campaign for FMCG, Food & Beverage.  

Wavemaker India’s Colgate Oral Health Movement received two Highly Commended prizes for Best Creative Idea and Best Use of Connected Packaging. The campaign was also crowned Campaign of the Year at the Festival of Media Global Awards, where it collected seven prizes in total.  

Further Highly Commended recognition went to work for Coca-Cola, Tata Sampann, IKEA and Uber.