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Advertising Intelligence Framework: the guide to assessing marketing platform capabilities in the AI era

We believe the application of artificial intelligence to advertising will serve as the next major revolution in the marketing industry, introducing new players to the ecosystem and necessitating adaption and evolution from existing platforms and partners.

To provide a clearer perspective on how this shift is likely to affect the broader marketing ecosystem, we have developed a new framework to help advertisers assess the capabilities of key platform partners and marketing enablers across five areas of critical importance to global advertisers.

Better Together

Being part of WPP's media collective, we fuel creative transformation through the power of media. Building better futures for our people, planet, clients and communities.

Intelligence Beyond ID

Predictive intelligence that connects signals, not ID. This AI-powered data solution fuels faster, smarter marketing that moves at the pace of your audience.

We deliver unparalleled growth for the world’s leading brands

We connect strategic thinking with media know-how, data, and unique technologies. Above all, we connect people: experts with clients, and expertise with the passion and drive to find new and even better solutions. All of this is powered by our AI-accelerated platform. This way, we don't just grow professionally. Our clients grow most.

Select a service

Service and Strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Service and Strategy
Data and Technology Consulting
Team spirit and strength

Service and Strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Meet the team

Claus Bröckers

Chief Executive Officer WPP Media DACH

Thorsten Ebbing

Chief Investment Officer WPP Media DACH

Viktoria Hofmann

President Mindshare DACH

Janett Zschunke

Chief Client Officer WPP Media DACH

Nicole Ferguson

President DTA Germany

Anke Haag

Chief Commercial Officer WPP Media Germany

Fabian Kietzmann

EVP, Head of Media Management & Delivery WPP Media Europe

Sabrina Albrecht

Chief People Officer WPP Media DACH

Growth, delivered

Everything we do is designed to help our clients grow. See how we're helping brands connect with audiences to create value and drive business outcomes.

Weetabix

How Retailer Smart Measurement unveils Advanced TV's impact on incremental sales